Genio has one guiding principle


Our partnership and investment models mean we are fundamentally committed to the success of every Brand Tourism™ Experience and brand we partner with.


We have developed a range of methodologies and IP to ensure we deliver and demand nothing less than excellence.

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Brand guardianship

We are experts in brand management and delivery. We have experience working with some of the most iconic brands in the world. We ensure absolute compliance to brand guidelines. We create and operate the experience in a way that enhances and elevates your story.

We will treat your brand like treasure.


The Spirit of Hosting

Our commitment to hosting visitors in a meaningful and genuine way is at the heart
of Brand Tourism™.

We developed ‘The Spirit of Hosting’ and exclusive Genio offering and IP. It is the guiding force that underpins our extensive staff recruitment and robust training programme.

It is focused on creating deep bonds with visitors, by delivering unique Experiences that are genuinely enriching.

Touching emotions and sparking imaginations to enhance understanding. The end result is deeper engagement, a deep advocacy and ultimately increasing your revenues.

Design Framework

Our unique ‘Experience Design Framework’  addresses every touchpoint.

From pre-arrival to reconnection and every moment within the experience.

Emphasising interaction, immersion and emotional response. It’s been developed by our expert design team to deliver impactful engaging experiences that visitors want to share.


Rolling monthly reviews

We have established monthly reporting processes that are robust, real time and outcome-focused. They are designed to minimise bureaucracy. Meeting procedures are structured and managed to record and achieve defined outcomes and reporting consistency. We use Dashboard Reporting – numerical, graphic formats and defined narrative parameters.

Monthly reports cover the following topics:
1.Variance to Experience KPIs and any significant  issues requiring action relative to:
-Pax Season Worm
-Price Performance
-Pax by region (Excl NZ.)
-Experience to Retail Conversion

-Experience Market Share
-Customer Feedback
-Customer Experience
-Retail Spend per Pax
-Food & Beverage Spend per Pax
2. Market Intelligence update
3. Site Productivity and significant NDR items
4. Spirit of Hosting Staff Performance
5. Health & Safety
6. Risk & Compliance Update
7. Red Flag issues
8. Any other significant matters

Weekly site meetings, Management Reviews and ‘Second Half’ meetings supplement these reviews to ensure trading and performance are managed in an agile, timely fashion


90-Day Refresh

We continuously validate, measure and monitor to ensure business effectiveness and visitor  satisfaction.

Our 90-day review process is based on visitor feedback and analysis. It ensures best use of all resources. It’s about ‘continuous improvement’ and ongoing attention to detail.

The Refresh Methodology

Based on industry and visitor feedback, and observation by Experience staff, we constantly assess the need for product refinement, change or improvement. The process can also involve  qualitative and quantitative market research, as and when necessary.

Our 90-Day Refresh methodology is a dedicated process to ensure:

  • The Experience evolves and improves in line with industry and visitor expectations.

  • Each activity and interaction – covering  pre-arrival, arrival, the Experience, process, displays, exhibits and visitor engagement, retail, food and beverage, farewell, and reconnection – is monitored and evaluated.

The purpose determines the opportunities for ‘Experience Product Enhancement’ for the enjoyment and value proposition for visitors. We ensure the most cost effective and best use of all facilities and space.

Retaining support and interest from tourism  industry, product promoters, sellers, staff and  visitors is vital for ongoing Experience success.